Quite Simply,
The Most Powerful
Marketing Program
In The World
International Connections
One-third of all million-dollar plus properties sold in the United States are handled by Coldwell Banker Previews International.
MARKETING THE WORLD'S MOST
MAGNIFICENT ESTATES SINCE 1933
Coldwell Banker Previews International pioneered the sophisticated global approach to marketing high-end properties. For over six decades, Previews has represented and impressive array of the world's most fabulous real estate and a Who's Who of the most illustrious names in business, entertainment, diplomacy and politics.
Built over many decades, the Previews network of international connections is unparalleled. Today, Coldwell Banker, Previews International represents the highest level of knowledge, experience and discretion in the specialized art of selling exceptional properties.
POWERFUL INTERNATIONAL CONNECTIONS
It takes a finely tuned network of international contacts to connect with the small, discriminating circle of potential buyers qualified to purchase your exceptional property.
Through our global network, your Previews Property Specialist can collaborate with high-end brokers at 3,000 real estate offices outside North America-from Paris to Singapore 'gaining the inside track to affluent prospects across the globe.
THE LEADER IN
MULTIMILLION-DOLLAR PROPERTY SALES
Fully one-third of all million-dollar-plus properties sold in the United States are handled by Coldwell Banker Previews International. More sellers of exceptional properties trust no other name in America.
Because we represent the dominant share of high-end real estate in major markets across the country, your property specialist has access to an impressive network of local and national contacts that are likely to be working with qualified buyers for your property.
Seasoned Expertise
Previews International represents the highest level of knowledge, experience and discretion in the specialized art of selling exceptional properties.
IMPECCABLE EXPERTISE
A key factor in our company's dominant market share is the preeminent caliber of our property specialists.
The most talented, productive and well-connected experts in the luxury home marketing field align their skills with Coldwell Banker Previews International because of its matchless reputation, global contact network and powerful marketing resources. By choosing Coldwell Banker Previews International, you receive the full personal services of a discerning Previews Property Specialist who is gifted in highlighting your property's most desirable features and orchestrating a range of powerful resources to bring your property to the attention of prime potent ional buyers.
Because we represent the dominant share of high-end real estate in major markets across the country, your Previews Property Specialist has access to an impressive network of local and national contacts that are likely to be working with qualified buyers for your property.
This level of expertise also gives you assurance in another critical area: pricing credibility. Because a property like yours is beyond compare, only an organization with extensive experience in exceptional real estate is equipped to help you determine its market value accurately. In this arena, Previews is unequaled.
CUSTOM MARKETING STRATEGY
Your Previews Property Specialist will integrate sophisticated marketing tools in a custom plan designed to most effectively showcase your property ' from persuasive electronic presentations to selective print exposure.
Absolute Discretion
Your exceptional property deserves the level of experience, discretion and expertise only Coldwell Banker Previews International can offer.
INNOVATION ELECTRONIC MEDIA
As the first national real estate company to embrace the Internet, Coldwell Banker is a leader in electronic real estate marketing designed to reach affluent prospective buyers wherever they may be.
At the outset, 4,000 Previews International Property Specialist across the nation will receive inside information on your property via our proprietary Coldwell Banker intranet site. Chances are, many of these experts are working with qualified buyers all over the world who are seeking an exceptional property like yours right now.
Your property will also be showcased on Floridamoves.com, Florida's premier real estate website. Your specialist will draw on a range of other powerful electronic marketing techniques to create your custom market strategy. Examples include a hyper-link to Realtor.com, as well as an online virtual tour of your property make available to any prospective buyer browsing these sites.
TARGETED PRINT PROMOTION
Your Previews Specialist will arrange discriminating exposure in Florida's two most distinguished luxury homes publications, Coldwell Banker Previews Exceptional Florida Properties Magazine and Unique Homes Magazine. Your custom marketing plan will also include a number of other select print marketing approaches, including carefully targeted newspaper and direct mail advertising techniques.
Florida luxury properties may well be the most sough-after properties in the world. Marketing such properties requires an expert with impeccable discretion, superb connections and extensive experience in selling exceptional real estate.
More owners of multimillion-dollar properties call on Coldwell Banker Previews International to handle this challenge than any other company in the world.
The reason is simple: No other real estate company can match our superb global network, powerful marketing resources and seasoned expertise.